With a combined 12 years experience in event marketing and production, asquared events principals, Adam Shiland and Abby Jordison, are pioneers in the burgeoning arena of Community Programming for Master Planned Communities.
Florida’s Gulf Coast is home to asquared events and an array of internationally recognized New Urbanism and Traditional Neighborhood Developments, including Seaside, Rosemary Beach, Alys and WaterColor. As event marketing and production experts in the region, asquared events has unparalleled experience in utilizing events, marketing and entertainment to build community and achieve marketing goals for commercial aspects of development.
Like many of today’s New Urbanism and Traditional Neighborhood Developments, asquared events clients are self-contained communities with full-time residential, seasonal residents and resort visitors, as well as mixed-use developments.
This unique professional experience gives asquared events its cutting-edge advantage in the realm of event marketing and community building for the New Urbanist community and TNDs. asquared events uses an integrated approach to include research, strategy, branded entertainment, development and execution of event calendars to ensure that your event marketing dollar achieves your current marketing objectives and your vision for the future.
To foster a development’s branding and community, asquared events has created the concept of “Ambient Entertainment” as part of its Community Programming. To create opportunities for connection, encourage flow of pedestrian traffic and the safety of a development, asquared events implements “Ambient Entertainment” which appears to be naturally occurring artistry and performance to enhance the environment.
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adam shiland
"normal is a setting on a washing machine"
As Director of Special Events & Entertainment for the Sandestin
Golf and Beach Resort, Adam was responsible for event programming and execution for
the internationally renown property. Prior to working with Sandestin, Shiland worked
with the Salt Lake Organizing Committee for the Olympic Winter Games of 2002, NBC’s
hit television drama The West Wing in Los Angeles and City Stages Music Festival in
Birmingham, Alabama.
adam's event passions
Art Festivals
Concert Production
Cultural Events
Entertainment Booking
Grand Openings
Music Festivals
Sports Marketing
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abby jordison
"nothing has ever been accomplished without passion"
Abby served as an Event Coordinator for the Sandestin Golf and Beach Resort focusing her efforts on special events at The Village of Baytowne Wharf. Prior to working with Sandestin, Jordison produced political fundraisers and was an Event Manager with Innova Ideas & Services, in Ames, Iowa, where she was the lead on a multi-day destination event in Las Vegas for the International Home Builders Association Conference.
abby's event passions
Children’s Birthday Parties
Children’s Programming
Community Programming
Corporate Events & Conventions
Event Design
Fundraisers
Large Multi-Day Festivals
Sports Marketing
Political Fundraisers
Private & Social Events
Weddings
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